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Company Sues To Keep Name Off Rush Limbaugh’s Show

The Associated Press reports: A Kentucky-based health care company has sued to protect its name after being involuntarily drawn into the backlash over Rush Limbaugh’s derisive comments about a Georgetown law student.

Louisville-based Humana, the parent company of Concentra Health Services, filed on Thursday for a preliminary injunction to stop the Preval Group of Portland, Maine from using the name Concentra to market memory aid pills.

Humana said in court filings it received angry phone calls, emails and web postings after an ad for Concentra pills aired on Limbaugh’s show Monday. Concentra Health and the Preval Group are not related.

Limbaugh has been criticized for attacking student Sandra Fluke over contraception. He apologized but has lost some advertisers in the backlash.

98 Advertisers Decides to End their Support of Right-Winged Hate Radio

Thanks to the most recent hate episode exhibited by Rush Limbaugh against Sandra Fluke, sponsors and advertisers to right winged talk radio are starting to find their moral grounds and are pulling their ads not only from Limbaugh’s program, but from other shows considered hateful, like Glenn Beck and Sean Hannity of Fox News.

Think Progress reports on an article by Radio-Info, that found 98 advertisers have decided to end their support of right winged hate.

When it comes to advertisers avoiding controversial shows, it’s not just Rush From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show

“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory...They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’