It’s official because I said so. And I’m also not afraid to say that this ad will cause some Republicans to complain. They still can’t understand the interracial aspect of it. If I was working at MSNBC, I’d be fired for making that statement and Mr. Phil would be issuing yet another apology.
The ad
It’s amazing how far we’ve come as a people. In the year 2013, the sight of an interracial family on television (actors mind you) is still sparking outrage among some. These people refuse to let go of their knuckle-dragging lineage.
An innocent ad for heart-healthy Cheerios has sparked an onslaught of disturbing racist backlash on the Internet.
The cereal brand was forced to pull comments from its YouTube page after a cereal commercial featuring an interracial family reportedly prompted a string of messages about Nazis, racial genocide and viewers so disgusted they “want to vomit.”
The half-minute ad — which has more than 250,000 views — shows a young girl chatting about Cheerios with her Caucasian mother, and later pans to her black father. While the spot garnered an unusual amount of racist criticism, General Mills-owned Cheerios said the buzz wasn’t all negative.
“Consumers have responded positively to our new Cheerios ad,” Camille Gibson, the cereal brand’s vice president of marketing, told the Daily News in a statement.
“At Cheerios, we know there are many kinds of families and we celebrate them all,” she said.
Support from Cheerio fans showed up on Facebook.
“Having been mixed in the 70s, I’d like to thank everyone at Cheerios for making a commercial with an interracial couple!” Beschelle Lockhart wrote. “Going to buy boxes today! Many thanks for reflecting what my family looked like.”
The Ad.
