The Steinbrenner family has a rule. That rule was not even broken for the captain himself. The rule is that the team does not talk about a new contract with a player until that players contract has expired.
Today, word broke that the Yankees have broken that rule. The team has reached out to Robby Cano in hopes of extending the leagues best second baseman. The organization wants Cano to be a Yankee for the entirety of his career and this is the first step. There is no word on whether or not Cano is open to discussing an extension or not but word is that he does not intend to give the Yankees a home town discount.