Category: Fashion

I loved him long before Michelle Obama did!

Nigerian fashion designer Duro Olowu that is. However, its been obvious that the Lagos born, London based designer has become a fast favorite of the First Lady since she was first spotted rocking one of his spectacularly colored, richly patterned dress designs while campaigning for her husband back in in 2008.

I remembered Mr. Olowu piquing my interests way back in 2005, when I read how he quit law school to start his own label, premiering with his signature kimono-like dress the “Duro”. You’ve probably seen it all over, with it’s large, clashing patterns, empire waistline, full, knee-length skirt and doleman like sleeves. It was a huge success and was featured in every major fashion magazine.  Olowu  won “New Designer of the Year” at the British Fashion Awards in the same year, without ever holding a runway show! An impressive first.  And knowing Michelle the way I do (that’s right! Her birthday’s in the same week as mine) she’s impressed by “Firsts”.  Scrolling ahead to 2013, Olowu is now designing for none other than the giant urban retailer, JCPenney!

In an  interview by Bloun Artfino a French online magazine, the designer spoke about the FLOTUS wearing his designs:

Although outfitting yourself in an entire Duro ensemble, with its seemingly random combination of hues, patterns and textures, will probably be more to the liking an eclectic taste in clothing, you can still pull off a colorful, beautifully bold African aesthetic with just a few pieces. A Duro  geometric-print top to wear with your favorite jeans, a fly skirt with a free-style pattern paired with a simple but elegant tailored blouse or one of the designer’s vivid satin shrugs to wear over a  solid top and bottom. Any of these combinations will be enough to set you apart from the ordinary. As for me…just color me eclectic!