It sounds barking mad but one woman is so confident in her company’s brand of dog food she even EATS the dog’s dinner – to make sure it tastes just right.
Human taste tester Lucy Postins not only samples every individual ingredient that goes into the food but even chows down on the final product too.
British Lucy, 38, insists on all the recipes being made in a human food facility instead of a pet food rendering plant, and then tests for the likes of flavour, aroma and colour which is an indication of freshness.
Her company The Honest Kitchen was the first pet food manufacturer to achieve a ‘human grade’ rating from the FDA (U.S. Food and Drug Administration) which means the final product is legally allowed to be described as ‘human grade’ on the product labels
