Yes, you read that right. The establishment will spike their drinks beginning in early September and the alcoholic drinks will include versions of their iced coffee and iced tea.
The reason? Money.
According to NIQ reporting, “sales of RTDs amassed more than $10 billion in US sales over the past 12 months, a 7% increase from the prior year.”
“Like other well known non-alcoholic brands, Dunkin’ wants to capitalize on a built-in audience and established brand equity as it pushes its way into alcohol,” Duane Stanford, editor of Beverage Digest, told CNN. “This trend is just getting started.”
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