Oreo cookies are as addictive as cocaine – especially when it comes to the creamy center, a new study claims.
Lab rats who ate “America’s favorite cookie” formed an equally strong association as they did when injected with cocaine or morphine, student researchers at Connecticut College claim.
The cookies also ignited more neurons in the “pleasure center” of the brain than exposure to abusive drugs, according to the researchers.
“Our research supports the theory that high-fat/ high-sugar foods stimulate the brain in the same way that drugs do,” said Neuroscience Professor Joseph Schroeder, who led the study.
“It may explain why some people can’t resist these foods despite the fact that they know they are bad for them.”
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