We all remember how surprising Apple’s decision last year to remove Google Maps as the default iOS Map was. We also remember the widespread criticism that followed, due to user non-satisfaction with Apple’s newly released Map. Well, this may have been just the beginning of a “war” for the dominion of the mapping technology market. In fact, on May 4 2013, the US Patents Trademarks Office published Apple’s new patent “3D Position Tracking for Panoramic Imagery Navigation” which describes a product similar to Google’s street view technology.
Two major differences with Google’s street view seem to be:
- The use of mobile devices integrated sensors to navigate at street level allowing users to physically move the device up/down/left/right in order to virtually turn at street corner, enter/exit building, move up or down streets, etc.
- The possibility to expand the panorama by using more than one adjacent devices simultaneously. As it reads in the patent text: “For example, two adjacent electronic tablets can be arranged in a variety of portrait/landscape configurations. […] Although the overall layout is consistent, the relative orientations of the tablets to each other allow for a rich interaction, such as filtering, layering information, navigation information visualization, etc. Additionally, a 3D layout of multiple devices enables observing occluded or interior information. Some of the devices can be static while others can be moving .”
The publication of this patent follows the recent acquisition of WifiSLAM by Apple last March. WifiSLAM is an indoor-GPS company that aims to make indoor location as accessible as possible using integrated sensors and existing indoor Wi-Fi signals. The appropriate use of these technologies combined allows WiFiSLAM to pinpoint users’ indoor location more quickly and more precisely than what GPS alone could accomplish.
Even though we have no clue about when these technologies will be incorporated into Apple’s current Maps, this new patent (along with the recent acquisition of WifiSLAM) suggests that Apple is actively working on its mapping product and willing to get the competition to a new level. Google has dominated the mapping technology market for over 7 years, and, as one might has predicted, Apple will do nothing but improve its Maps and probably catch up with Google Maps… unless Google has some mind-blowing tricks in store. We shall see! 
