Mediaite is reporting the possible return of Keith Olbermann to MSNBC, jump starting his “Countdown” program and using the 8pm time slot currently occupied by Chris Hayes. In an exclusive posting, Joe Concha at Mediaite states;
A well-placed source now informs me that a meeting has been set between Olbermann and Lack to discuss his return to the network and his old 8:00 PM slot. This arrangement was something that Mediaite’s Andrew Kirell first wrote about as a rumor in July; when asked for comment, a network executive with knowledge close to the situation tells me, “It is patently untrue.”
Said source indicates the impetus for the conversation is to jumpstart sagging ratings under Hayes, which despite an Emmy win this year has been a consistent drag on the rest of primetime since launching on April Fools Day in 2013. At one point this year in May, the show averaged only 74k in the demo, making it the worst performing MSNBC program at 8:00 PM since 2005. And given Olbermann is now a free agent after leaving ESPN again in July (Note: on good terms if the company’s farewell statement is any indication), he appears to be the only remedy for Lack.