Cofounder and CEO , MoviePass
The former Miramax executive’s subscription service works at almost any movie theater. For $35 a month, users can see one movie a day–any movie, at any time.
“‘Raise prices 5% every year’ can’t be the future. Millennials consume media in subscriptions– Netflix, Hulu–and we need to take that seriously. It’s not that disruptive. We could put AMC or Regal Crown memberships right into our app and become an extension of those programs. We build loyalty.”
“Our system works within the theaters’ Subscribers select the movie and showtime on our app, which unlocks a debit card to purchase the ticket. MoviePass pays the theater the full price, and we sell in-app advertising. The strategy has helped us reach roughly 4,500 theaters across every state.”
“Theaters are open all day but are only crowded for a fraction of that. In a survey last year, we increased theater traffic 64%, users consumed more concessions, and they doubled their visits at off-peak times. Basically, we helped theaters make more money during the times they’re already open.”
“When we talk to major theater chains, we stress our robust customer service. That isn’t just for our own customers; that’s so a user’s poor experience goes directly to us and nobody blames the theater. That really helps the theater see us as a friend, not a potential liability.”
h/t – fastcompany