Jay Z’s most mentioned brand is Mercedes Benz, though he also holds a candle for Lexuses, Maybachs, BMWs, Bentleys, Range Rovers, and Porsches (in that order). In terms of designer labels, his change in taste over the years is apparent: His love of Gucci remains restrained but consistent, he was forced to take a hiatus from Versace during its shaky early-aught designs, and his new favorite designer—mentioned for the first time, nine times on his latest album—is Tom Ford. Also, in case you are one of the many people who enjoy Jay Z’s music but are unfamiliar with the 9-mm handgun market, Glock and Kel-Tec are gun brands.
Most obvious is Jay Z’s love-hate relationship with luxury champagne brand Cristal. The beverage is practically worshipped in most of his songs up until Cristal’s infamous snub to the hip-hop community in 2006. From then on the rapper name-dropped the bubbly only to remind us it’s “racist.”
But enough from us—take a look for yourself. Below, the luxury-filled life of Jay Z, charted.0