Tucked up above 42nd Street in Times Square, situated next to advertisements for Ripley’s Believe It or Not and Madame Tussaud’s, is a new political message that feels out of place in a space touting the latest in fashion and entertainment.
The billboard, sponsored by the Heritage Foundation, is shaped like a federal tobacco disclaimer and warns New Yorkers about the dangers of Obamacare: “WARNING: Obamacare may be hazardous to your health”:
The message is just the latest political stunt from the organization that first developed the individual health care mandate in 1989 and later touted Obamacare-like reforms in Massachusetts. But this strategy is particularly obtuse. While premiums in the law’s soon-to-be opened health care exchanges have varied throughout the country, New Yorkers will experience savings of at least 50 percent as a result of Obamacare.