Apple Said to be Working on Ad-skipping Tech for TV

There’s new fuel for the fire that Apple’s working on technology for an updated TV set top box or TV platform.

Citing unnamed sources, tech writer Jessica Lessin (formerly of the Wall Street Journal), saysApple’s been meeting with cable companies to pitch a service that would let TV viewers to skip commercials.

That feature would be worked into a “premium” service Apple TV owners would buy into, the report says, adding that Apple would then pay networks when it occurred.

h/t – cnet

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