The day after Kobe Bryant went down with his torn Achilles Tendon, Nike launched an ad titled “You Showed Us” in a local LA newspaper
“You Showed Us That An 18-Year-Old Could Play With The Best.
You Showed Us That A ChampionShip, An Exhibition Game And A Charity Event Are All Must-Wins.
You Showed Us How To Play Chess While Others Played Checkers.
You Showed Us How To Hit Game-Winner After Game-Winner.
You Showed Us That An 81-Point Game Is A Real Thing.
You Showed Us That Gold Still Matters.
You Showed Us How To Take An Ice Bath.
You Showed Us How To Score 30 Points In a Quarter, Twice.
You Showed Us The Mamba Face.
You Showed Us How To Demand Perfection And Demand It From Everyone.
You Showed Us How To Put Big-Boy Pants On.
You Showed Us That You Were Never Out Of It. Ever.
You Showed Us How Inspirational A Pair Of Free Throws Could Be.
Now, Show Us Again.”
The ad surprised Bryant, he responded to Nike on his Twitter by saying:
“Thank you @nike for this surprise spread in the paper this am. It touched me beyond words. #showuIwill instagram.com/p/YX3oQxxNr8/
— Kobe Bryant (@kobebryant) April 21, 2013“
The ad can also be seen here as a video. Overall, it’s a timely and well thought our tribute to a great superstar in basketball. Get well Kobe.
