Rick Ross Commits a “Lyrical Fail”…Forcing Reebok to Drop Him

A protest against Reebok for not firing rapper Rick Ross over sexist and violent lyrics outside the Reebok Flagship Store In New York on April 4, 2013.

A protest against Reebok for not firing rapper Rick Ross over sexist and violent lyrics outside the Reebok Flagship Store In New York on April 4, 2013.
In the song “U.O.E.N.O,” Ross raps: “Put molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.”

The drug mentioned in Ross’ song is “molly,” which is a slang term for a powerful form of the psychoactive drug MDMA, commonly called ecstasy.

His lyrics sparked outrage from fans and activist groups.

Reebok released a statement on Thursday announcing it had severed ties with Ross.

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand,” the statement read. “Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”

Ross took to Twitter in early April to seemingly apologize for the lyrics he used in his song. He tweeted: “I dont condone rape. Apologies for the #lyric interpreted as rape. #BOSS”

Two hours later he attempted to apologize again: “Apologies to my many business partners, who would never promote violence against women. @ReebokClassics @ultraviolet.”

h/t CNN

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