As we near the time for the gathering of soothe sayers, spin doctors and corporate-made shills to throw their hats in the ring for the circus of illusions that the 2012 presidential elections promises to be, I’m reminded of a technique commonly used in marketing. The target consumer’s tendencies, mood and environment are studied and well-known by those merchants whose livelihood depends upon consumers viewing their products favorably. Careful consideration of wording, colors, slogans and exterior design of packaging is taken to ensure that the product is not only noticed, but that the product and its insignia or logo is remembered.
There will be jingles, there will be catchy phrases and celebrities who speak on behalf of a product that may or may not be beneficial to the consumer. If our favorite reality show star is the spokesperson for a brightly packaged processed meat product, it may just slip past us as to how much unhealthy sodium and fat content is inside the beautifully designed package.
And so it is with our political leaders. Not a hair out-of-place. Teeth freshly installed for the occasion. Talking points memorized and ready…or for one poor soul copied onto the palm of her hands. Every couple of years locally and every four years nationally, we are presented with the same warmed over, refurbished campaign rhetoric in a different suit.
Fellow Americans, we have been studied well.
The architects of this illusion we have of participation in the direction of this great nation, know us better than we know ourselves. Figuratively speaking, the political saturated fats and artificial ingredients will be disguised as organically grown, sun-kissed health food, just as sure as the marionettes of the super wealthy disguised as public servants, will be packaged to appear as if they actually have answers. The sincere and well-meaning political leaders who serve faithfully their duties are like a faint background noise in comparison to the cartoonish officials that get media play.
So as the political circus of campaign 2012 begins be careful what you consume, the contents may not be as beautiful as its wrapping.
In the words of an R.J. Reynolds tobacco company executive “WE DONT SMOKE THAT SHIT, WE JUST SELL IT. WE RESERVE THE RIGHT TO SMOKE TO THE YOUNG, THE POOR THE BLACK AND STUPID”. You do the math.
Son of Man